Developed by BBQ authority and TV host Steven Raichlen, providing built-in trust for authentic Carolina-style pitmaster flavor. Sweet & Savory Balance: Combines the sweet touch of brown sugar with the rich warmth of paprika, garlic, and pepper. Versatile Pork & Poultry Rub: Specifically crafted for classic Carolina pulled pork, but pairs exceptionally well with chicken, ribs, and turkey. Diet-Friendly & USA-Made: Custom-blended in small batches in the USA, offering a gluten-free and kosher option for health-conscious grillers.